PRESS INVITATION: A Launch Party Unveiling of a New Line of Jewelry: The Baby Promise by Shana Farr

Shana Farr has always believed that jewelry embodies a woman’s personality, strength, and imagination. Now she adds motherhood to that list of attributes. She is thrilled to unveil the arrival of her latest creation: The Baby Promise, a collection of Mother’s Promise Rings, on Thursday, May 9th, 2024 at The Players, 16 Gramercy Park South, 5pm-7pm, with a special press preview at 4:30pm.

Offering a fresh perspective on the timeless symbol of love and devotion, Shana designed a collection to encapsulate that initial moment when a mother holds her child - the tenderness, the joy, the Spark of Love. Drawing upon her experience in the luxury jewelry world, gained while working at HARRY WINSTON, she brought that same expertise to her solid gold and diamond Mother‘s Promise Rings that will last a lifetime to celebrate the journey of motherhood.

Please join us as Shana unveils the Mother’s Promise Rings along with “The Baby Promise” book on which she collaborated with her young son. Meet and speak with Shana who designed and created the entire brand, discover the stories behind the designs, witness the craftsmanship firsthand, and celebrate the timeless bond between mothers and their children.

Amidst the pressures of modern society, The Baby Promise collection reminds us of the simple yet invaluable treasures in the profound journey of motherhood - love, resilience, responsibility, and the future embodied in our children. Born with Love and a Promise.

ABOUT SHANA FARR: Shana began her jewelry career at the luxury jeweler, Harry Winston, where she eventually became the Global Director of Merchandise and Product Development. She left Winston and became Director of Merchandise at The Aaron Group, a mass-market jewelry manufacturer where she developed several successful lines of private-label fashion jewelry. In 2012, she launched her own jewelry line, Pure Imagination which sells online, and has appeared in Bridal Guide Magazine and has been written up in the Huffington Post, JQ International, and more.

Shana is also an award-winning performer. She has been honored with two outstanding performer awards at the Mabel Mercer Cabaret Convention at Jazz at Lincoln Center. She has performed all over the U.S. and in London in some of the great rooms and concert halls such as Carnegie Hall; Jazz at Lincoln Center; Feinstein's 54 Below; New York City Center; London's The Pheasantry and a special solo appearance in Westminster Abbey; amongst others. www.ShanaFarr.com

MORE ABOUT THE BABY PROMISE: THE PROMISE: When Shana became a mother, she wrote a promise to her little boy about the kind of mother she aspired to be. This promise poem was the inception of The Baby Promise brand and the Mother’s Promise Rings. It is now a book, “The Baby Promise,” with artwork by her son. It is sold on Amazon and is shipped with every ring.

CUSTOM MADE: Each ring is meticulously crafted in New York City and tailored to the mother’s specifications, including ring size, gold and diamond color, and personalized engraving. ROOTED IN TRADITION: The Baby Promise Collection strikes a balance between tradition and modernity, offering timeless designs for daily wear, because every day is Mother’s Day. They can be worn with the traditional wedding stack or worn beautifully on their own. BEYOND A PUSH PRESENT: Whether given as a beautiful gift from a partner or chosen as a meaningful self-purchase, the Mother’s Promise Rings are heartfelt symbols for all moms, representing their extraordinary commitment and unconditional love for a lifetime. ENVIRONMENTALLY RESPONSIBLE: Committed to sustainability, The Baby Promise utilizes recycled, fine gold and ethically sourced Born with Love® lab-grown diamonds, minimizing environmental impact while ensuring genuine beauty that will last a lifetime. SUPPORTING MOTHERS: A percentage of all The Baby Promise’s proceeds goes to charities supporting mothers and children in need.