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The Designer & Performer

Shana Farr at Harry Winston

Harry Winston, 2000

Shana Farr and Austin Farr-Hardy

Shana began her career in the jewelry industry at the luxury jeweler, Harry Winston, where she eventually became the Global Director of Merchandise and Product Development. She left Winston and became Director of Merchandise at The Aaron Group, a mass-market jewelry manufacturer where she developed several successful lines of private-label fashion jewelry including Simply Vera, Vera Wang.

In 2012, she launched her own jewelry line, Pure Imagination which sells on her online store, and has appeared in Bridal Guide Magazine and has been written up in the Huffington Post, JQ International, and more. The Baby Promise is her newest project that was inspired by the birth of her one and only child and realizing the responsibilities that come with motherhood. 

Shana is also an award-winning performer. She has been honored with two outstanding performer awards at the Mabel Mercer Cabaret Convention at Jazz at Lincoln Center in New York City. Her debut CD Out of the Shadows was released in 2012. She received a New York Bistro Award for her solo show In the Still of the Night which she conceived and put together. She has performed all over the U.S. and in London in some of the great rooms and concert halls such as Carnegie Hall; Jazz at Lincoln Center; Feinstein's 54 Below; New York City Center; London's The Pheasantry and a special solo appearance in Westminster Abbey; amongst others. 

As a mom, she is learning from her son every day and looks to many women for inspiration as she walks (and sometimes runs!) along the road of motherhood.


To visit her performance website, click here:


With her son Austin at 54 Below, NYC, 2022

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